Patrick Communications


  • Bulletin: Stephen A. Marks Passes

    The Michigan Association of Broadcasters are mourning the loss of Stephen Marks, President and CEO of The Marks Media Group and former MAB Board and Foundation Chairman. Marks passed away on Wednesday, May 11 at the age of 72. “Stephen was an icon in the broadcasting industry and his passion was only outweighed by his… read more

  • WLUC’s Scott Zerbel Announces Retirement!

    Veteran WLUC-TV (Marquette) (TV6) broadcaster Scott Zerbel has announced his pending retirement after 38 years at the station. TV6 Vice President and General Manager Rick Rhoades says Zerbel will be hard to replace. “Scott brings a wealth knowledge and experience with him to work every day. His career in unique in broadcasting. Typically, broadcasters work… read more

  • SPJ Detroit Announces Excellence in Journalism Awards

    The Detroit Chapter of the Society of Professional Journalists handed out its Excellence in Journalism Awards at a banquet last Thursday (5/6) in Troy. First place winners in broadcast included mix of commercial and non-commercial stations: Breaking/Spot News Reporting: WWJ-AM (Detroit) – Dan Jenkins, Brian Larsen, Tony Ortiz, Jackie Paige, Jon Hewett for coverage of… read more

  • Tom Millikan Upped To Assistant Brand Manager At WXYT-FM

    Audacy Detroit has announced the promotion of Tom Millikan to Assistant Brand Manager of 97.1 The Ticket (WXYT-FM).  Millikan will continue in his role as executive producer of the station’s “The Morning Show with Stoney and Jansen.” “Tom has done an outstanding job as an executive producer and has played a vital role in the… read more

  • Anthony “Tony” L. Bruscato: 1953-2022

    The MAB is sad to pass word that Tony Bruscato, long-time Plymouth Downtown Development Authority (DDA) Director passed May 6 at age 68.  Bruscato began his career in radio after graduating from Indiana University with a BA in Broadcasting.  His career began in Iowa and later to Port Huron, Michigan.  He then moved into journalism… read more

  • How to Invite Potential Advertisers to Schedule a Meeting With Your Radio Station’s Sales Team

    By: Seth Resler Jacobs Media Strategies The “Advertise With Us” page on a radio station’s website is arguably the most valuable page on the entire site. After all, people navigate to this page when they are interested in spending money. At this point, the sale is yours to lose. Yet I see many radio stations… read more

  • WDET Partners with StoryCorps to Foster Connection Across America’s Political Divides

    WDET-FM (Detroit) has partnered with StoryCorps — the national nonprofit dedicated to recording, preserving, and sharing the stories of Americans of all backgrounds and beliefs — as part of StoryCorps’ One Small Step Radio Station Hubs project. Citizens from across the political spectrum are invited to participate by signing up at WDET is one… read more

  • Landowners Warned of Potential Liability of Up to $2,000,000 for Pirate Radio Operations on Their Property

    By: David Oxenford, Wilkinson Barker Knauer LLP The FCC (5/4/22) made public four letters to landowners warning them that there were unlicensed FM radio operations coming from their properties and warning that, if the transmissions continued past the 10-business day response period, the landowners could be held liable for penalties up to $2,000,000 for the unlicensed operations coming from their… read more

  • Shawn Turner Named WKAR Public Media Interim GM

    Shawn Turner has been selected to serve as Interim General Manager and Director of Broadcasting at WKAR Public Media at Michigan State University. Turner is a professor of practice in the College of Communication Arts and Sciences at MSU and a national security communication analyst for CNN. Susi Elkins, current General Manager and Director of… read more

  • Three Places to Hire Freelancers for Digital Tasks

    By: Seth Resler Jacobs Media Strategies From time to time, your radio station may need to hire a little extra digital help. Sometimes, you need something for a project that is outside the expertise of your current staff members. When this happens, where do you turn? Here are three places to consider: 1. Use Fiverr… read more

  • Krol Communication’s WRSR-FM Wins Gold ADDY Award

    The American Advertising Federation (AAF) of Greater Flint has awarded Krol Communication’s WRSR-FM (Flint) its Gold ADDY award for a commercial produced in-house.  The station won the award in the category of Film, Video, & Sound > Audio/Radio Advertising > – Audio/Radio Advertising / Local > – Single Spot more than :30 seconds for “Mug… read more

  • Latitude Media Launches

    Latitude Media, parent company of Mt. Pleasant-based radio stations WCZY-FM/WMMI-AM/FM (My1043 & Buck 92.3) has announced the addition of a new way to broadcast to its listeners and local businesses alike with the advent of! “The premise of developing this platform is to get our listeners, from all over the world, to be able… read more

  • NextGen TV Service Evoca Partners with Heritage Broadcasting in Northern Michigan

    Evoca, a new NextGen television service has announced the service will launch in Traverse City, Michigan this May. In partnership with Heritage Broadcasting. area residents will also have access to the regional sports network MISportsNow Plus.  Heritage owns WWTV/WWUP-TV in Cadillac. For $25 per month plus a receiver and no contract, Evoca subscribers will have… read more

  • No National EAS Test in 2022

    According to FEMA, there will be no EAS or IPAWS test for broadcasters in 2022. This was announced at the NAB last week. According to a report appearing in Inside Radio, FEMA Deputy Assistant Administrator Antwane Johnson stated: “It will not happen this year.  We are planning to do that in the early part of… read more

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